Required Reading

From www.townhall.com

I hate to say it, but blogs in their current state can only do so much.

Advertising types make decisions regarding getting their message out based
on gross rating points (GRPs). Yes, the total GRPs from talk radio, the
Internet and the rest of the conservative media, is huge. In fact,
advertisers understand that for products disproportionately purchased by
conservatives, they have attractive and efficient advertising
opportunities. Although the reach of the conservative media is staggering
when looked at on its own, it is tiny when compared to the reach of the
mainstream media.

Total all of the GRPs from news programs on ABC, CBS, NBC and their
hundreds of affiliates across the country. Then add in the circulation of
all of the nation’s newspapers and you have a Goliath that makes the audience of
the conservative media look like a David. More importantly, the mainstream
media reaches the audience that drives policy and swings elections, while the
new media is preaching to the choir.